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In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.

6 JANUARY 2014

New Media Knowledge

Mobile shopping ticks the right boxes for customers this Christmas


This data supports other industry statistics from the IMRG Capgemini e-Retail Sales Index, which revealed that UK online sales in November 2013 were up 10 per cent from the previous year. The 97 per cent rise in mobile transaction revenue over a regular shopping day illustrates a shift in consumer mind set towards expecting convenient shopping experiences from multiple devices.


Usablenet’s statistics reveal the complexity of consumer interaction with mobile. Although shoppers made 44 per cent more transactions on Cyber Monday compared with Boxing Day, average order values were nine per cent higher and in all, the benchmark showed that Boxing Day generated about five per cent more mobile revenue than Cyber Monday.


This data – and other statistics from throughout the year – shows the extent to which shopper behaviour has changed. Annual holiday shopping no longer means queuing outside a store, but accessing deals whenever, wherever, and however is most convenient.


 The Boxing Day numbers further underscore the importance of mobile to shoppers during the holidays, and emphasise retailers’ need to incorporate mobile as part of an integrated promotions campaign, not just desktop website and email.


This data is calculated from a selection of Usablenet’s client mobile sites, which includes leading retailers such as ASOS, Marks & Spencer, Selfridges, Carphone Warehouse and Topshop.


Read the entire article on New Media Knowledge