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In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.

3 JANUARY 2014

Retail Systems

Brits enjoy a very mobile Christmas

 

Although shoppers made 44 per cent more transactions on Cyber Monday compared with Boxing Day, average order values were nine per cent higher and in all the benchmark showed that the 26th generated about five per cent more mobile revenue than Cyber Monday. Carin van Vuuren, CMO, Usablenet, comments: “This data – and other statistics from throughout the year – shows the extent to which shopper behaviour has changed. Annual holiday shopping no longer means queuing outside a store, but accessing deals whenever, wherever, and however is most convenient.”



The company’s data is calculated from a selection of its clients’ mobile sites, including ASOS, Marks & Spencer, Selfridges, Carphone Warehouse and Topshop.


Read the entire article on Retail Systems